Ad agency term for printed pieces, such as brochures and annual reports, that are not directly involved in advertising.

Method of printing continuous tones using a plate coated with gelatin.

Strip of colors printed near the edge of a press sheet to help evaluate ink density.

In multicolor printing, the point or line at which one ink color stops and another begins.

A film test printed or exposed onto a film or substrate to produce an assortment of measurable color and gray patches that are used to measure and control the printing process.

To retouch or enhance color separation negatives.

3M trade name for overlay color proof.

System of numbered ink swatches that facilitates communication about color.

Alternate term for 4-color process printing.

Set of four halftone negatives for making plates for 4-color process printing.

Business making separation negatives for 4-color process printing.

Sample of an ink color.

To bind by inserting teeth of a flexible plastic comb through holes in a stack of paper.

Artist whose work is planned for reproduction by printing.

Color printing in which misregister allowable is within + or one row of dots.

Short for Comprehensive dummy.

Graphic arts negative made by combining two or more images.

Proof of color separations in position with graphics and type.

A detailed dummy or sketch of a design, intended to give a client or the printer a clear sense of how the finished publication will or should look when reproduced. Desktop publishing systems can easily create comps using low-resolution black and white or color printers. Every job submitted for printing must be accompanied with a […]

Alternate term for photographer’s Delivery memo.