Alternate term for Water fountain on a press.

Alternate term for Fountain solution.

To change digital information from its original code so that it can be recorded by an electronic memory using a different code.

To press an image into paper so it lies below the surface.

Feathered edge on specially-made sheets of text and cover paper.

Form sent by photographers and stock photo services to clients for signature to verify receipt of photos and agreement to contract terms.

Instrument used to measure light reflecting from or transmitted through copy.

Relative darkness of copy, ink on paper, or emulsion on film, as measured by a densitometer.

Expression of contrast between darkest and lightest areas of copy.

Photographer term for relative sharpness of features in an image regardless of their distance from the camera when photographed.

Written description of how a printed piece is intended to look and the requirements for reproducing it.

Light-sensitive coating on paper or film for making contact prints of technical drawings.

Sharp metal rule used for die cutting or block of metal used for embossing or foil stamping.

Cutting irregular shapes in paper using metal rules mounted on a letter press.

Ability of paper and other substrates to retain their exact size despite the influence of temperature, moisture, or stretching.

Mail designed to motivate readers to respond directly to senders with a purchase, donation, or other action.

Flexible metal strip that cleans excess ink from a gravure plate prior to each impression.

To block light from selected areas while making a photographic print.

Chemical or photographic method of color correcting separation negatives.

Phenomenon of dots printing larger on paper than they are on negatives or plates.