See Basis weight (of paper).

Designer term referring to non-image area that frames or sets off copy.

Block of masking material on a mechanical that shows position of a photograph or other visual element. Also, an area cut out of masking material.

Trade name for method of mechanical binding using double loops of wire.

Parallel to the grain direction of paper.

Form used by printing companies to specify and schedule production of jobs and record the time, materials, and supplies that each job requires to complete.

Graphic arts negatives still loose or not composited.

Relatively smooth finish on paper achieved by moderate calendering.

Image that is backwards compared to the original.

The height od the lowercase letters relative to the capitals; an important typographic concept. In the same point size, type with a greater x-height will present the illusion of being larger. For this reason, large x-heights are favored in display advertising.

Alternate term for Photocopying.

A device that dries as it comes off the wet end of the paper making machine by pressing one side of the paper against a cylinder that seam-heats it and imparts a glazed finish at the same time.

Presorting mail, other than first class, into zip code sequence prior to delivery to the post office. The extent of the sortint is dependent upon the class of the mail and other postal regulations.